Question 6
In your opinion, what are the most important ways in which AI can drive value to your company? Rank your top three choices (1 = most important).
– 1 2 3 Cost savings across the company incl. headcount reduction
– 1 2 3 Creating new products or business models
– 1 2 3 Increase retention from improved employee value proposition
– 1 2 3 Reshaping business functions (e.g., HR, Marketing)
– 1 2 3 Winning new markets and gaining competitive advantage
AI Transformation Journey
Maturity Question 1 *
How would you describe your AI transformation journey in terms of value realised?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Struggling: Realised only about half as much as expected
Maturity Question 2 *
How would you describe your AI transformation journey in terms of learning and deployment momentum?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Struggling: Each use case feels like starting over
Maturity Question 3 *
How would you describe your AI transformation journey in terms of budget management?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Struggling: Significantly over budget
Maturity Question 4 *
Does your company have a bold and aligned vision for digital and AI?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Leaders lack a clear vision for performance advantage
Maturity Question 5 *
Is your leadership aligned on the strategic importance of AI and committed to driving impact?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Limited AI understanding; no shared view or priority
Maturity Question 6 *
Does your company have a clear strategy and prioritisation process for AI (incl. Gen AI)?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: No programme structure; no formal trend-monitoring
Maturity Question 7 *
Does your company have a well-defined approach to realise prioritised AI initiatives and monitor value?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: No formal prioritisation or value-tracking framework
Maturity Question 8 *
How does your company ensure compliance with responsible AI and cope with regulatory standards?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: No dedicated leader or risk review process for RAI
Maturity Question 9 *
How is your company's overall digital agenda contributing to sustainability solutions?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Sustainability missing from digital/AI strategies
Maturity Question 10 *
Does your company have a data strategy and effective governance to maximise the value of data, especially for AI?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Data not viewed as strategic asset; fragmented governance
Maturity Question 11 *
Does your company have policies, reporting and remediation tools in place to ensure high data quality?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Data quality not formally tracked; dealt with reactively
Maturity Question 12 *
Does your company have processes for sourcing, publishing, discovering, sharing and monitoring data effectively?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: No data architecture vision; siloed management; ad hoc sharing
Maturity Question 13 *
How does your company manage data security and protection?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: No structured approach beyond basic cyber threat protection
Maturity Question 14 *
Are you maximising the value of your data using techniques like Advanced Analytics or AI?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Analytics sporadic; limited to basic tools like Excel
Maturity Question 15 *
Does your company offer technology solutions that deliver measurable business value from core platforms?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Fragmented integration; siloed data; legacy ERP limits agility
Maturity Question 16 *
What is the current state of your open-architecture technology and modular, flexible data platforms?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Legacy architecture; no decoupled infrastructure; limited agility
Maturity Question 17 *
To what extent does your architecture support the scalable deployment of AI applications?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: No CI/CD strategy; reliance on manual processes; poor model versioning
Maturity Question 18 *
Does your company take full advantage of cloud technologies?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: No clear cloud migration strategy; only isolated projects
Maturity Question 19 *
What is the maturity and scope of your company's cybersecurity management and operations?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Gaps in protections; ad-hoc processes; no AI-specific cyber capabilities
Maturity Question 20 *
Which option best describes your operating model's agility and resilience?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Traditional mindset; hierarchical decision-making; operates in silos
Maturity Question 21 *
Does your company have a product-platform-oriented operating model?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Traditional siloed structure; no end-to-end digital processes or product teams
Maturity Question 22 *
Does your company have clear policies, accountabilities and adaptive governance for digital initiatives?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Policies lack clear decision-making processes; limited transparency
Maturity Question 23 *
Has your company established clear roles and responsibilities for AI?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: AI explored in silos; roles unchanged; no centralised delivery office
Maturity Question 24 *
Does your company use partnerships and ecosystems to deliver AI, and are they selected strategically?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: No AI partnerships; strategy implemented independently; ad-hoc partner selection
Maturity Question 25 *
How would you describe your leadership team's expertise and engagement with digital and GenAI?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Basic AI understanding; acknowledged potential but limited hands-on experience
Maturity Question 26 *
How would you characterise your culture of innovation?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Lack of alignment; reluctance to support flexibility or co-creation; no metrics
Maturity Question 27 *
Is your company equipped with an overarching change management plan to drive digital and AI initiatives?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: No clear change narrative; disconnect between leadership and employees
Maturity Question 28 *
Does your company anticipate, attract, develop and retain digital and AI talent?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Limited skill transparency; no proactive sourcing; struggles to upskill and retain
Maturity Question 29 *
How does your company upskill employees, in general, and with a focus on AI?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Talent significantly under-skilled; minimal upskilling; no structured access to learning
Digital Products & Innovation
Maturity Question 30 *
Does your company harness emerging technologies to drive product innovation?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Rely on proven technologies; emerging tech value not well understood
Maturity Question 31 *
How effectively has your company adopted processes, tools and methodologies to deliver digital and AI/GenAI applications?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Limited capabilities; no delivery-speed processes or tools implemented
Maturity Question 32 *
Does your company continuously enhance digital and AI product development processes using the latest technologies?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Ad-hoc processes varying across teams; no workflow impact consideration
Maturity Question 33 *
How does your company innovate using Agentic AI?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Just starting with AI; no dedicated agentic AI approach or capability
Maturity Question 34 *
How does your company identify and rapidly test AI opportunities with customers?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: No rigorous ideation or testing process; product development arbitrary
Architecture-Specific Capabilities
Maturity Question 35 *
To what extent has your company implemented AI-powered pricing capabilities?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Traditional pricing; manual decisions; minimal structured analysis
Maturity Question 36 *
To what extent has your company implemented end-to-end customer journey capabilities?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Fragmented client engagement; systems not integrated across project lifecycle
Maturity Question 37 *
To what extent has your company implemented customer service capabilities using digital technologies?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Largely manual client communication; limited structured digital tracking
Maturity Question 38 *
To what extent has your company implemented marketing and personalisation capabilities?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Marketing portfolio-led and reactive; limited data use for targeting
Maturity Question 39 *
To what extent has your company implemented go-to-market and sales enablement capabilities?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Principal-led business development; no structured pipeline visibility; manual processes
Maturity Question 40 *
To what extent has your company implemented design automation capabilities?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Design workflows largely manual; limited integration across tools
Maturity Question 41 *
To what extent has your company implemented project delivery capabilities?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Construction documentation manual and fragmented; email and spreadsheet-based
Maturity Question 42 *
To what extent has your company implemented consultant and contractor coordination capabilities?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Coordination email-driven and meeting-based; clashes identified reactively
Maturity Question 43 *
To what extent has your company implemented portfolio analytics capabilities?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Portfolio oversight reactive and spreadsheet-based; retrospective reviews only
Maturity Question 44 *
To what extent has your company implemented digital support functions capabilities?
0 — Starter 33 — Intermediate 66 — Performer 100 — Leader
0
Starter: Manual, siloed support functions; no automation or AI-driven analytics